The Isaora SS11 Collection Brings Slope Styles to the Streets

By: Francis Tiangson - Published:   Updated: Jun 22 2011 • References: isaora & selectism
The Isaora SS11 Collection brings an awesome snowboarding apparel twist to modern men's street wear. The company adds its own unique spin to performance fashion by creating edgy and fashionable garments.

Featured in the stellar Isaora SS11 Collection are sweatshirts and denims made out of high-performance material with modern cuts and finishes. The line has some amazing pieces that will add a distinguished touch to anybody's wardrobe.

Implications - This fashion collection is a hybrid of two poplar genres of clothing resulting in a marketable, original line of material. Taking two products or ideas and fusing them into one is a great way to come up with new concepts that will appeal to consumers and help generate profit for companies.

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Concept: Isaora SS11 Collection
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Segment: Males, 18-35
Comparison Set: 42 similar articles, including: rusty fall fashion, resort-ready menswear, and casual contemporary menswear.