Snowboard-Inspired Street Wear
Featured in the stellar Isaora SS11 Collection are sweatshirts and denims made out of high-performance material with modern cuts and finishes. The line has some amazing pieces that will add a distinguished touch to anybody's wardrobe.
Implications - This fashion collection is a hybrid of two poplar genres of clothing resulting in a marketable, original line of material. Taking two products or ideas and fusing them into one is a great way to come up with new concepts that will appeal to consumers and help generate profit for companies.