Prim Sophistication Rainwear

The Wanda Nylon Pre-Fall 2013 Lookbook Exudes Elegance

The Wanda Nylon Pre-Fall 2013 collection catalog showcases the latest from the sophisticated rainwear label. Entitled 'Typhoon', this elegant collection features both menswear and womenswear staples that redefine the classic rainy day ensemble transforming it from drab to fashion forward.

Displayed in a palette of monochromatic tones, deep purples and luxe tortoiseshell prints, this collection of rain hates, overcoats, trenches and capes is made with the use of innovative and eco-conscious materials.

While 90% of the Wanda Nylon Pre-Fall 2013 collection is recyclable, 100% of it is undeniably fabulous thanks to its focus on classic elegance with an unexpected twist. This collection is given an unexpected edge with the help of innovative and eco-friendly materials that turn rainy days into an opportunity to dress up.

Eco-friendly Fashion
The use of innovative and eco-conscious materials in rainwear could inspire further developments in sustainable fashion.
Fashionable Rainwear
Fashion forward rainwear, like the Wanda Nylon Pre-Fall 2013 collection, could potentially disrupt the traditional rainwear industry and become a sought after trend.
Gender Neutral Collections
The fact that the Wanda Nylon collection features both menswear and womenswear staples could inspire more gender-neutral clothing lines in the fashion industry.

Industries Being Reshaped

Fashion Industry
The Wanda Nylon collection could inspire fashion designers to create sustainable and fashionable rainwear lines.
Rainwear Industry
The Wanda Nylon collection could disrupt the traditional rainwear industry by introducing fashionable rainwear options.
Gender-neutral Fashion Industry
The Wanda Nylon collection's gender-neutral garments could inspire further developments in the gender-neutral fashion market.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 48%
Freshness 8%

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