24Flower in Amsterdam is an Innovative New Retail Concept

By: Rebecca Byers - Feb 23, 2015
References: 24flower.nl & popupcity.net
Located in Amsterdam, 24Flower is an innovative new concept that borrows inspiration from Dutch automated fast food chain FEBO. All the flowers sold at 24Flower are from the company's greenhouse or from local floral producers.

The floral arrangements are priced based on their freshness, with the 10 Euro bouquet being guaranteed fresh for 10 days, a 7 Euro bouquet being guaranteed for seven days and a 4 Euro bouquet being guaranteed for four days.

The machine is located near the city's NDSM Wharf, a creative hub, and will require a quick ferry ride. Although, the floral arrangements are perfectly packed for such a trip in a sleek handled bag.

24Flower also donates 24 cents from every sale to the Dutch Villa Joep fund for children battling neuroblastoma childhood cancer.