This Rihanna Dior Campaign Highlights Youthful and Luxe Staples
Jana Pijak — May 14, 2015 — Fashion
References: dior & designscene.net
The recently released Rihanna Dior campaign has left fans of the Barbadian singer in a frenzy and has already become a viral social media sensation. The songstress stars in Dior's Secret Garden 2015 ad and dons an array of youthful and glamorous staples.
Adding an element of edge to even the most classic of wardrobe staples, Rihanna proves that she can truly pull off anything. When she isn't sporting sequined gowns and cropped fur vests, the singer poses in leather trench coats and dons Dior's latest handbag range.
This Rihanna Dior campaign is captured by legendary photographer Steven Klein and is not the singer's first designer collaboration. Before teaming up with Raf Simons, the star enlisted the help of Givenchy's Riccardo Tisci for her Diamonds tour stage costumes and even starred in consecutive Balmain campaigns both solo and alongside stars like Iman and Naomi Campbell.
Adding an element of edge to even the most classic of wardrobe staples, Rihanna proves that she can truly pull off anything. When she isn't sporting sequined gowns and cropped fur vests, the singer poses in leather trench coats and dons Dior's latest handbag range.
This Rihanna Dior campaign is captured by legendary photographer Steven Klein and is not the singer's first designer collaboration. Before teaming up with Raf Simons, the star enlisted the help of Givenchy's Riccardo Tisci for her Diamonds tour stage costumes and even starred in consecutive Balmain campaigns both solo and alongside stars like Iman and Naomi Campbell.
Trend Themes
1. Viral Social Media Sensation - The Rihanna Dior campaign becoming a viral social media sensation presents an opportunity for brands to create engaging and shareable content to increase brand awareness.
2. Youthful and Glamorous Staples - The Rihanna Dior campaign showcasing youthful and glamorous staples opens up opportunities for fashion brands to cater to younger consumers who seek trendy and luxurious fashion items.
3. Celebrity Collaborations - Rihanna's collaborations with top designers such as Dior, Givenchy, and Balmain highlight the potential for brands to partner with celebrities to create unique and highly sought-after products.
Industry Implications
1. Fashion - The Rihanna Dior campaign highlights disruptive innovation opportunities for the fashion industry to create edgy and iconic designs that appeal to a wide audience.
2. Advertising - The success of the Rihanna Dior campaign as a viral social media sensation presents disruptive innovation opportunities for the advertising industry to create captivating and impactful campaigns.
3. Celebrity Endorsements - The Rihanna Dior campaign and her previous collaborations with top fashion brands demonstrate the potential for disruptive innovation in the celebrity endorsement industry, where brands can leverage the influence and appeal of celebrities to promote their products.
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