CBS Debuted the First Virtual Reality Comedy Short at Cannes Lions

By: Rebecca Byers - Jun 25, 2015
References: adweek
Taking place at the 2015 Cannes Lions festival, American network CBS has debuted the world's first virtual reality comedy short. Titled 'Our Reality Is Virtual,' the comedic short film is an exploration and discussion of the pillars of the emerging technology starring Saturday Night Live's Kenan Thompson.

Playing himself, Thompson spends the majority of the six-minute, 40-second short film discussing the art of virtual technology and its possible implications in the future of entertainment, specifically comedy.

While many have argued that virtual reality is not yet ready for primetime television, the unique CBS venture is sure to get other networks interested in pursuing something similar if they have not begun to already. CBS Interactive has 25 brands that it feels are ripe for VR experiences.