TOMS Takes Shoppers on Their Virtual Reality Giving Trip to Peru

By: Cadhla Gray - Sep 11, 2015
References: toms & vrscout
TOMS exemplifies the possibilities of virtual reality headsets as "empathy machines" as they make their 'Giving Trip' available to all via in-store VR headsets. TOMS shoes is known for the social good it promotes and matches every purchase of a pair of shoes with a pair given to a child in need.

Expanding upon that retail structure, TOMS also facilitates a Giving Trip, allowing employees and partners to hand deliver those shoes. However, now this trip can be experienced as a four minute, 360 degree video by any shopper who puts on a TOMS VR headset. The virtual reality trip takes the viewer to Peru and immerses them into a one-on-one tour by a little boy named Julio.

This project exemplifies how virtual reality isn't just a vehicle for technology development. This technology can also develop feelings of empathy as it allows people to virtually, and in this case quite literally, put themselves in someone else's shoes.