Stadium Harvest

Arenas experiment with urban gardening to produce food for fans

Implications - In what can be seen as a natural response to over-indulgent stadium menu items, urban gardening initiatives by the same arenas serve to provide local produce options for in-house vendors, while providing an alternative for health-conscious attendees. Often making use of extra space, such edible gardens showcase the widespread adoption of sustainability initiatives in the face of growing populations and food deserts, as well as a change in the type of consumer sports organizations are marketing.
SCORE: 6.1
Warm Top 4 Examples: 18,794 Total Clicks Apr 15 - Nov 15
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Consumer Insight Topics: LifestyleSportsFoodHealthEco
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