Honda Targets Millennials with Humor to Encourage Youth Car Consumption

By: Ady Floyd - Jun 14, 2015
References: 9ijanews & adweek
Honda's HR-V subcompact crossover SUV commercial targets millennials in its new ad to increase youth car consumption. The ad plays with face manipulation in the hopes that it will catch the attention of generation Y. Honda is certain that this car will meet the needs and demands of the youth through the vast variety of features.

The mini SUV is easier to park and gets better mileage so it will satisfy the desires of eco-conscious drivers. The price also targets millennials who are very cautious where they spend their money. Young consumers are not looking to purchase expensive extravagant rides and the Honda HR-V will not bust their wallets.

This silly commercial called 'Give and Take' is Honda's way of inciting the youth generation by featuring people of relevant ages. The commercial shows people from the generation Y age group having the ability to adjust their own noses, ears, foreheads and eyebrows.