Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,161 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,161 cutting edge ideas.

EV Automobile Re-Brandings

Honda Unveils a New Striped-Down Logo for the Future Cars

— January 12, 2024 — Marketing
Honda unveils a new striped-down logo update as it enters a new era of electric mobility and symbolizes a new direction for the imprint. The logo was unveiled during CES 2024 and aims to be on the upcoming EVs by the brand to embrace its new electric routes.

Since its previous update, which took place in 1981, the 'H' logo has been a rooted part of the brand and its identity. Now, the company is refreshing the look to align with its much more sustainable automobiles and represent its progression toward the futuristic mobility realm. It has a sleek look to stray away from the traditional look with a frameless 'H' this time around with a minimal and modern finish.

Image Credit: Honda
Trend Themes
1. Electric Vehicle (EV) Logo Redesigns - Logo redesigns for electric vehicles symbolize a new era of sustainable mobility and reflect the brands' transition into the electric vehicle market.
2. Minimalistic Brand Identities - Companies embracing minimalistic brand identities align with sustainability values and appeal to the modern consumer's preference for sleek and clean designs.
3. Futuristic Automotive Design - Automotive companies adopting futuristic design elements in their logos indicate a forward-thinking approach and position themselves as leaders in the electric vehicle industry.
Industry Implications
1. Automotive Manufacturing - Automotive manufacturers need to adapt to new logo trends in order to stay relevant in the increasingly competitive electric vehicle market.
2. Marketing and Branding - Marketing and branding agencies can capitalize on the demand for logo redesigns as companies transition to electric mobility and develop minimalistic and futuristic brand identities.
3. Graphic Design and Advertising - Graphic design and advertising firms can offer their expertise in creating sleek and modern logos for automotive companies looking to rebrand in the electric vehicle era.
7
Score
Popularity
Activity
Freshness