These Volkswagen Ads Encourage Drivers to Break by Discarding Commas

By: Ady Floyd - Aug 20, 2015
References: coloribus & designtaxi
These Volkswagen ads promote the vehicles' newest breaking feature by presenting humorous sentences that disregard commas. The ads present a sentence with no punctuation and place it beside the correctly written statements. Each sentence is completely altered with the proper use of commas, which emphasizes the importance of breaking -- both in grammar and in driving.

The ads are presented on simple and single-colored backgrounds like yellow or green and each sentence reads in plain, clear text. One ad states "I'm inspired by cooking my dogs and books." While it sounds utterly bizarre, the correct statement next to it reads "I'm inspired by cooking, my dogs and books."

The ‘Passat’ model's latest breaking feature is presented in each of Volkswagen new campaigns. These Volkswagen ads use humor to grab consumers' attention while ensuring that they are aware of the brand's newly enhanced safety breaking features.