Hiku by Rob Katcher Makes Sure Nothing is Forgotten at the Supermarket

By: Meghan Young - Published: Oct 2, 2012 • References: kickstarter & fastcodesign
It is not all that uncommon for people to return home from the grocery store only to realize that they forgot something; Hiku by Rob Katcher hopes to change that. Although there are already a slew of apps with the sole purpose of avoiding such annoying situations, the idea of opening it up and typing out a list can be just as frustrating.

Hiku by Rob Katcher offers a much more streamlined and intuitive system of keeping track of groceries. A small handheld device, a person simply needs to scan the barcode of a product or speak its name and it will be stored on a cloud-based shopping list that can be accessed anywhere, anytime. It was created in collaboration with Manu Chatterjee. Stats for Homebound Grocery Gadgets Trending: Older & Chilly
Research: 2,264 clicks in 190 w
Interest: 2.7 minutes
Concept: Hiku By Rob Katcher
Related: 82 examples / 63 photos
Segment: Females, 18-55+
Comparison Set: 30 similar articles, including: shopping bag-inspired briefcases, alternative food networks, and waste-reducing apps.