Carling's New Button Allows Users to Instantly Replenish Their Beer Supply

By: Katherine Pendrill - Sep 7, 2016
References: marketingweek & grubstreet
English beer-brand Carling recently took a page from Amazon Dash with the introduction of a new button that allows users to instantly replenish their beer supply. With the rising popularity of on-demand services, the new button ensures that consumers never have to live with an empty beer fridge again.

The new beer-delivery button from Carling is a tiny, touch-activated gadget that is designed to help users replenish their beer supply on a moment's notice. Users simply have to tap the button and the device will send a message to an accompanying app that places an order for Carling beer from one of four different UK supermarket chains.

With the popularity of Amazon's Dash buttons growing, the new Carling device caters to beer lovers who are looking for an easier way to keep their fridge fully stocked.