Volkswagen's Think Blue Vending Machine Accepts Old Batteries As Payment

By: Laura McQuarrie - Apr 16, 2015
References: thinkblue.volkswagen & psfk
As part of an initiative called Think Blue, car company Volkswagen wanted to find ways to make it easier for people to recycle. One of its inventive solutions came in the form of a vending machine, which accepted used batteries rather than coins.

When not properly disposed, Volkswagen notes that a single battery has the potential to pollute 20 square meters. Dubbed the Think Machine, this unique vending station with specially machined parts was set up throughout the city of Moscow. People could trade their old batteries for items like Earth-like stress balls, water bottles and eco-friendly t-shirts. As a result, Volkswagen was able to collect more than 8,000 batteries during just the first month of installation. Since it can be such a hassle to properly dispose of batteries, this is a creative solution that satisfies people and the planet.