Dual-Purpose Infancy

Infant care products evolve to offer dual-purpose capabilities

Implications - Appealing to the on-the-go parent, brands are offering infant products with multi-functional capabilities for heightened convenience. Offering hybrid devices and clothing that double as monitoring tools, these products reflect a need a for more adaptable forms of care.
SCORE: 5.6
Warm Top 4 Examples: 14,518 Total Clicks May 15 - Nov 15
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DEMOGRAPHICS
Baby Smart Socks (UPDATE) - Owlet Introduces a Comfortable Wearable to Track a Baby's Health
SCORE: 7.2
V. Hot 8,137 Clicks Pub: May 13, 15
Baby Smart Socks (UPDATE)
Owlet Introduces a Comfortable Wearable to Track a Baby's Health
Owlet’s baby smart sock is a piece of wearable tech that helps new parents keep in touch with their newborn’s health. Although it was originally announced a couple years ago, the monitor... [More]
Smart Baby Onesies - The Ultra-Comfortable Mimo Baby Monitors Your Baby While It Sleeps
SCORE: 7.2
V. Hot 4,142 Clicks Pub: Aug 12, 15
Smart Baby Onesies
The Ultra-Comfortable Mimo Baby Monitors Your Baby While It Sleeps
The Mimo Baby is a wearable smart baby monitor that doesn’t just alert you when your little one is crying or otherwise uncomfortable, but also lets you collect and assess real-time insights... [More]
Multitasking Nursery Accessories - The Serenity Star is a Hybrid Night Light, Sleep Aid and Clock
SCORE: 3.7
Warm 1,585 Clicks Pub: Aug 12, 15
Multitasking Nursery Accessories
The Serenity Star is a Hybrid Night Light, Sleep Aid and Clock
With so many nursery accessories on the market, new parents can feel easily overwhelmed when choosing a baby sleep aid system. The Serenity Star is an ingenious multitasking feeding and sleep system... [More]
Weight-Monitoring High Chairs - This Adjustable High Chair Features an App-Connected Built-in Scale
SCORE: 3.5
Mild 654 Clicks Pub: Sep 18, 15
Weight-Monitoring High Chairs
This Adjustable High Chair Features an App-Connected Built-in Scale
Smart Froc is an adjustable high chair that allows parents to easily and consistently measure their baby or toddler’s weights to ensure that they are healthy. It’s difficult to get a... [More]
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