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Temperature-Controlled Onesies

37 Degrees' Baby Onesies Encourage Healthy Sleep Patterns

— August 11, 2015 — Life-Stages
37 Degrees' range of baby onesies gives the popular infant garment a new meaning. The brand's temperature-controlled baby onesies are not only cozy and comfortable but also feature a sophisticated design that works to soothe newborns as they fall asleep.

Inspired by the fabrics that were used to construct NASA's astronaut uniforms, these temperature-sensitive garments defy convention. The baby onesies not only encourage healthy sleeping patterns but are also incredibly soft for newborns.

The innovative infant garments are constructed from a smart fabric that regulates the temperature of a baby -- ensuring infants are cooled down or warmed up when needed. This customization factor makes 37 Degrees onesies ideal for parents who seek to invest in personalized products for their child.

Trend Themes
1. Temperature-controlled Baby Garments - Disruptive innovation opportunity: Develop temperature-controlled clothing for adults with medical conditions that require precise temperature regulation.
2. Smart Fabrics - Disruptive innovation opportunity: Create smart fabrics for athletic wear that automatically adjust to the wearer's body temperature during exercise.
3. Personalized Baby Products - Disruptive innovation opportunity: Design a line of personalized baby products, including personalized toys and accessories, to cater to the growing demand for unique and customized baby items.
Industry Implications
1. Baby Clothing - Disruptive innovation opportunity: Explore using sustainable materials and innovative designs to create eco-friendly and stylish baby clothing alternatives.
2. Medical Garments - Disruptive innovation opportunity: Develop temperature-controlled garments for patients with conditions that require precise temperature management, such as burn victims or individuals with hypothermia.
3. Athletic Wear - Disruptive innovation opportunity: Utilize smart fabric technology to create performance-enhancing athletic wear that actively adjusts to the wearer's body temperature and moisture levels.
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