Kleenex is Expanding Beyond Facial Tissue with 'Exfoliating Cushions'

By: Laura McQuarrie - Apr 2, 2016
References: store.kleenex & thedieline
Kleenex has become extremely well-known for its facial tissues, but the introduction of 'Exfoliating Cushions,' or cotton rounds, marks the brand's expansion into facial cleansing products.

Like most cotton rounds, these ones can be used for the gentle and effective removal of cosmetics and impurities that accumulate on the skin. However, the dual-sided and multi-layered Exfoliating Cushions boast extra power from a textured surface and a built-in vitamin-rich cleanser. These single-use cotton rounds are housed in a refillable dispenser that keeps the individual cushions fresh for use. Once the outer packaging has been removed, minimal branding can be seen on the decorative container.

To support its move into the facial cleansing industry, Kleenex also introduced a collection of personal care products for women that include: Soft Cotton Pads, Facial Cleansing Wipes, Shine-Away Sheets and Eye Makeup Removers.