Mumbai's 'Whishbox' Store Combines Art and Retail in One Space

By: Katherine Pendrill - Feb 16, 2017
References: whishbox & indiaretailing
In an effort to combine art and retail in one whimsical space, a group of entrepreneurs have opened a new concept store in Mumbai, India, called 'Wishbox.' With a growing number of young consumers seeking out artisan products that afford a sense of uniqueness and exclusivity, this design-forward shop is sure to be a hit among millennials.

Wishbox is a concept shop located in Mubai's Peninsula Corporate Park. The store is the brainchild of a group of storytellers who wanted to create a space that made art and artists the main attraction. To achieve this goal, the team reach out to local artisans from across the country to help them display their goods in the store. As a result, the shope is a bright and whimsical space stocked with everything from women's clothing to home decor and furniture.