Sitka Salmon Shares Use Smart Packaging as a Canvas for its Story

By: Farida Helmy - Published: Feb 7, 2014 • References: sitkasalmonshares & thedieline
Imagine the next time you order Alaskan salmon for an upcoming dinner party, it shows up in this sleek, visually aesthetic and smart packaging.

Designed by CODO Design for Sitka Salmon Shares, a Community Supported Fishery (CSF), the smart packaging for the share box is one of the most important marketing tools Sitka Salmon Shares focuses on. The company collaborated with CODO Design to make sure it was designed in a way that would make people want to share it with friends and keep it after the salmon is long gone.

The company also used its packaging as a canvas of sorts to highlight the sustainability focus and story of bringing responsibly-sourced seafood direct from small boat family fishermen in Southeast Alaska.

So join the community of conscious healthy eaters and sea conservationists by enjoying a yummy salmon steak guilt-free. Stats for Sustainable Aquatic Branding Trending: Older & Buzzing
Research: 12,792 clicks in 119 w
Interest: 2.7 minutes
Concept: Smart Packaging
Related: 108 examples / 83 photos
Segment: Neutral, 18-55
Comparison Set: 40 similar articles, including: monkey-faced marketing, handwritten sandwich branding, and nautical sinful spirit packaging.