Superstar

The Sitka Salmon Shares Packaging is Artfully Illustrated

By: Jana Pijak - Published: May 7, 2014 • References: cododesign and lovelypackage
This artisan Sitka Salmon Shares packaging is the work of CODO Design. Based in the United States, CODO creates modern and artfully illustrated branding for the Community Supported Fishery that delivers fresh King, Coho and Sockeye salmon products from the heart of Sitka, Alaska.

The Sitka Salmon Share Box is one of the most important selling points of the seafood company's brand experience that reaches consumers located all over the American midwest. With their artful packaging, the company aims to provide their consumers with a visually bold keepsake they are sure to keep well after they have eaten their fish.

The product's entire box acts as a canvas that is used to communicate the idea of Wild Alaska along with the company's focus on sustainable practices. Each package portrays this message with blue inked fish illustrations and graphic typography.