As part of the 'Cultivating Thought' author series, Chipotle is printing its paper coffee cups and burrito bags with a number of original essays from ten different authors. The project was thought up by writer Jonathan Safran Foer as he was at a Chipotle and realized he had nothing to do, or nothing interesting to look at.
Foer is one one of the writers that contributed to the project, along with others like Malcom Gladwell, Sarah Silverman and Judd Apatow.
Chipotle expresses that its cups and bags have always has been a place for expressing "humor, thoughts, and ideas, in both word and design." The mini essays are posted on the Cultivating Thought website, but if you plan on going to Chipotle anytime soon, perhaps its better to save the reads for the restaurant.
Stats for Literary Coffee Cups
Trending: Older & Mild
Research: 1,728 clicks in 105 w
Interest: 1.2 minutes
Concept: "paper Coffee Cups"
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: appetizing alcohol-flavored jams, vegan stuffed burritos, and dystopic ethical farming ads.
Literary Coffee Cups
More Stats +/-
Vegan Stuffed Burritos
Appetizing Alcohol-Flavored Jams
Dystopic Ethical Farming Ads
Enlightening Burrito Branding
Customizable Coffee Ordering Apps