This Fish Packaging Design Aims to Meld Tradition with Modernity

By: Rebecca Byers - Apr 22, 2015
References: koor.eu & packagingoftheworld
This fish packaging design is a functional way to communicate the brand's dedication to the traditional cooking methods of the product. The Peetri Lõheäri brand of seafood was given a makeover thanks to KOOR Packaging Design, who infused the design with a hint of sleek modernity.

The Peetri Lõheäri fish packaging design reads that the seafood is "smoked just like the old days," which reaffirms the brand's interest in presenting itself as a fresh take on tradition. By presenting a contemporary branding identity on supermarket shelves, this seafood brand is able to differentiate itself from the lesser brands whose meats are packaged in Styrofoam sleeves and plastic wrap. In this way, Peetri Lõheäri is able to establish itself as a brand that cares about quality and in what condition the product will be in once it has been carried home.