Enjabonarte is an artisanal soap packaging line that suffered from boring branding. To fix this, Raul Gomez Estudio of Spain came up with a range of colorful options to give the brand more of a boost.
The resulting look is filled with bright hues that will definitely stand out on storefronts. Raul Gomez Estudio stuck with one color on the top area of the package to differentiate each type of soap, and at the bottom the name of the brand is drawn on in a multitude of colors. The hues reference the other kinds of soap from the brand, which could encourage consumers to check out Enjabonarte's other products in the area too. What's better is that the soaps themselves are brightly colored too!
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Eclectically Colored Soap Branding
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