Transitional Maternity

Pregnancy apparel meets consumer value interests via transformative styles

Implications - Heightened competition in the maternity market has been further intensified by a rising consumer interest in value. In response, maternity brands are designing transitional apparel suited to numerous pregnancy stages. Meeting several needs at once is enticing to many demographics that, by way of instant access to online deals, are hyper aware of enticing commercial offers.
SCORE: 4
Mild Top 4 Examples: 2,041 Total Clicks Nov 15 - Nov 15
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DEMOGRAPHICS
Consumer Insight Topics: FashionHip FashionUnderwear
Roomy Maternity Activewear - Belabumbum's 'Room to Flow Cami' is Designed for Active Expectant Moms
SCORE: 5
Mild 638 Clicks Pub: Nov 24, 15
Roomy Maternity Activewear
Belabumbum's 'Room to Flow Cami' is Designed for Active Expectant Moms
Belabumbum’s ‘Room to Flow Cami’ is a transitional piece of maternity activewear that is designed for fit expectant moms. The multifunctional garment is available in solid black... [More]
Luxe Maternity Sleepwear - This Cashmere Sleep Set by Hatch is Comfy and Transitional
SCORE: 4.2
Mild 468 Clicks Pub: Nov 24, 15
Luxe Maternity Sleepwear
This Cashmere Sleep Set by Hatch is Comfy and Transitional
Hatch is a fashion-focused maternity brand known for its transitional apparel and activewear—styles like this cashmere sleep set can be worn long after delivery and are designed with both... [More]
Accomodating Nursing Gowns - Hotmilk's 'Charm Nightie' Grows Up to Three Cup Sizes
SCORE: 3.3
Mild 379 Clicks Pub: Nov 18, 15
Accomodating Nursing Gowns
Hotmilk's 'Charm Nightie' Grows Up to Three Cup Sizes
The Charm Nightie from Hotmilk is a nursing gown specifically designed for women with a new infant at home. Since women favor comfort as their bodies undergo numerous changes during the pregnancy... [More]
Transitional Maternity Wear - This Brand Offers Sleepwear for Expectant Moms and Nursing Moms
SCORE: 3.2
Untested 556 Clicks Pub: Nov 18, 15
Transitional Maternity Wear
This Brand Offers Sleepwear for Expectant Moms and Nursing Moms
‘Belabumbum’ specializes in making sleepwear for expectant moms and nursing mothers. While there are a number of retailers who sell sleepwear for pregnant women, these companies rarely... [More]
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