Bargain Maternity

Maternity collections offer cost-effective options for expectant moms

Implications - In addition to becoming increasingly fashion-forward, maternity apparel is now becoming more affordable. Expectant moms are turning to options such as rental services or multifaceted garments in order to access the clothing and styles they want, for a fraction of the cost. The changing retail landscape speaks to the desires of millennial consumers who recognize large-scale life events, such as pregnancy, as an opportunity to expand their personal brand.
SCORE: 4.5
Mild Top 5 Examples: 4,028 Total Clicks Nov 15 - Mar 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: FashionLife-StagesBabies
Multifaceted Maternity Bras - This Cake Maternity Bra Transitions from Pregnancy to Nursing
SCORE: 5
Warm 1,497 Clicks Pub: Nov 18, 15
Multifaceted Maternity Bras
This Cake Maternity Bra Transitions from Pregnancy to Nursing
For many expectant mothers, purchasing a whole new wardrobe can be a big expense, but this maternity bra helps to cut down costs by doing a double duty. Like most of the bras from Cake Maternity,... [More]
Stylish Nursing Sleepwear - The Amoralia Seamless Nursing Nightdress Works Throughout Pregnancy
SCORE: 4.7
Warm 1,186 Clicks Pub: Nov 18, 15
Stylish Nursing Sleepwear
The Amoralia Seamless Nursing Nightdress Works Throughout Pregnancy
While comfort is one of the most sought-after features in nursing sleepwear, many women are reluctant to forgo style completely. The Amoralia Seamless Nursing Nightdress from ASOS is a perfect... [More]
Unlimited Maternity Rentals - Le Tote Offers Flexible Subscriptions of Maternity Clothing for Women
SCORE: 5.4
Warm 630 Clicks Pub: Nov 12, 15
Unlimited Maternity Rentals
Le Tote Offers Flexible Subscriptions of Maternity Clothing for Women
Le Tote is known as an on-demand subscription service for clothing and accessories, but now the brand has also introduced maternity clothing for women. What really sets Le Tote apart from other... [More]
Expanding Maternity Activewear - The Ingrid & Isabel Active Side Zip Jacket Grows with the Wearer
SCORE: 4.7
Mild 617 Clicks Pub: Mar 3, 16
Expanding Maternity Activewear
The Ingrid & Isabel Active Side Zip Jacket Grows with the Wearer
While traditional maternity clothing has a shelf life, the Ingrid & Isabel Active Side Zip Jacket is designed to grow and shrink with the wearer for a perfect fit. Ideal for before, during and... [More]
Affordable Maternity Collections - Prices for Asda's Nursing Nightwear Range Begin at £2
SCORE: 1.6
Untested 98 Clicks Pub: Nov 18, 15
Affordable Maternity Collections
Prices for Asda's Nursing Nightwear Range Begin at £2
Retailer Asda recently launched an extremely affordable nursing nightwear collection for women in the UK. The collection features sleepwear, nursing tops, camisoles and bras that begin at prices as... [More]
Quantcast