Retail Intimacy

Retail spaces become destinations for social interaction

Implications - The shopping experience is slowly transforming into a sociable, community-driven experience, and that shift is being strongly emphasized in the retail space. Aiming to create more than just higher consumer engagement, retailers are creating safe, inclusive and positivity-encouraging spaces that work to close the gap between strangers. These ventures broaden the sense of "community" to include fellow shoppers, creating a culture of optimism and goodwill.
SCORE: 6.1
Warm Top 5 Examples: 42,221 Total Clicks Apr 15 - Nov 15
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Consumer Insight Topics: MarketingBusinessRetail
Community Hub Supermarkets - This Award-Winning Whole Foods Austin Location is Retail Playground
SCORE: 6.8
Hot 32,622 Clicks Pub: Apr 18, 15
Community Hub Supermarkets
This Award-Winning Whole Foods Austin Location is Retail Playground
A winner of a ARE Design Award for sustainability, this ultra-hip Whole Foods Austin store boasts plenty of unique culinary delights and playful design elements. The laid back grocery store,... [More]
Multipurpose Design Hubs - 'Clerkenwell' Offers a Space for Art and Design-Focused Events
SCORE: 5.4
Hot 1,733 Clicks Pub: Sep 16, 15
Multipurpose Design Hubs
'Clerkenwell' Offers a Space for Art and Design-Focused Events
Following in the footsteps of Milan, Paris and New York, London is getting its first design destination called ‘Clerkenwell London.’ The space is somewhere between a retail space and an... [More]
Retailer Community Kitchens - Host a Dinner Party for Your Friends in the IKEA Warsaw Kitchen
SCORE: 6.2
Warm 4,125 Clicks Pub: Nov 18, 15
Retailer Community Kitchens
Host a Dinner Party for Your Friends in the IKEA Warsaw Kitchen
In a unique instance of community-focused retail, the IKEA Warsaw store recently launched a two-storey kitchen facility that customers can cook and host friends and family in. The stylish apartment-... [More]
LGBT-Friendly Coffee Shops - This Chain is Turning Several Stores in LGBT Safe Places
SCORE: 6
Warm 654 Clicks Pub: Nov 16, 15
LGBT-Friendly Coffee Shops
This Chain is Turning Several Stores in LGBT Safe Places
Starbucks announced that it will turn 97 of its Seattle stores into LGBT safe spaces. For many members of the LGBT community, bigotry and hate crimes are a real fear. Starbucks wants to teach... [More]
Positivity-Rewarding Cafes - Marmite's Twitter Shop Treats 'Lovers' for Free, While 'Haters' Pay
SCORE: 5.3
Warm 3,087 Clicks Pub: Jul 31, 15
Positivity-Rewarding Cafes
Marmite's Twitter Shop Treats 'Lovers' for Free, While 'Haters' Pay
To promote its special new ‘Summer of Love’ or the ‘Summer of Hate’ jars, Marmite opened a Twitter shop that has people pay in a unique way. The Love Cafe is set up as one... [More]
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