Anti-Consumerist Campaign

Brands emerge with bold campaigns against shopping holidays

Implications - Brands are beginning to remove themselves from the chaos of annual shopping holidays such as Black Friday by suggesting customers spend their time in healthier, more beneficial ways. In addition to being criticized as a display of conspicuous consumption, these holidays also raise concerns about the health and safety of staff and customers, as well as labor violations. Overall, this movement is an opportunity for brands to establish themselves as allies against unethical business practices.
SCORE: 4.8
Mild Top 4 Examples: 5,473 Total Clicks Nov 14 - Nov 15
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DEMOGRAPHICS
Anti-Shopping Retail Campaigns - The REI Opt Outside Hashtag Celebrates Being Closed on Black Friday
SCORE: 5.6
Warm 901 Clicks Pub: Oct 27, 15
Anti-Shopping Retail Campaigns
The REI Opt Outside Hashtag Celebrates Being Closed on Black Friday
The Friday after Thanksgiving is the biggest, craziest and most lucrative shopping day of the year—so for a retail company to center a campaign around being closed on Black Friday seems counter-... [More]
Worn Clothing Swaps - Patagonia is Giving Away Free Used Clothes on Black Friday So People Buy Less
SCORE: 5.4
Warm 2,038 Clicks Pub: Nov 27, 14
Worn Clothing Swaps
Patagonia is Giving Away Free Used Clothes on Black Friday So People Buy Less
On Black Friday tomorrow, Patagonia is giving away free used clothing and urging consumers not to buy more stuff. For the third year in a row, the socially and environmentally sustainable brand... [More]
Charitable Consumerism Campaigns - Everlane's Black Friday Fund Promotes Radical Retail Transparency
SCORE: 4.4
Mild 2,120 Clicks Pub: Nov 28, 14
Charitable Consumerism Campaigns
Everlane's Black Friday Fund Promotes Radical Retail Transparency
One brand wants to do Thanksgiving traditions differently, which is why they established the Black Friday fund. The Friday after Thanksgiving is known as a big (if not the biggest) shopping day of... [More]
Holiday Clothing Donation Campaigns - This Brand is Helping Consumers Donate Used Clothes and Shoes
SCORE: 2.7
Untested 414 Clicks Pub: Nov 23, 15
Holiday Clothing Donation Campaigns
This Brand is Helping Consumers Donate Used Clothes and Shoes
Levi’s is teaming up with Goodwill to help consumers donate their used clothes and shoes this holiday season. With Black Friday just around the corner, many consumers are preparing to stock up... [More]
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