The UK's Patient Publicity Stunt Addresses the Need for Organ Donors

By: Jana Pijak - Oct 22, 2015
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Currently, up to 7000 hospital patients in the UK are on the waiting list for new organs and this publicity stunt hopes to raise awareness about organ donation in the country. Featuring 121 people dressed in hospital gowns, this organ donation publicity stunt took to the streets of London, England and shocked shoppers, commuters and urban professionals with its forth-right approach.

While many are able to grasp the importance of organ donation, UK residents are often left in the dark when it comes to specific statistics like the number of patients who are currently waiting for an organ donation and dying as a result of no matches -- up to three people die in the UK daily as a result of the issue.

This shocking publicity stunt interrupted the daily routine of Londoners to address an important health issue that ultimately affects all English residents.