Sustenance Storytelling

Food packaging seeks to make an emotional connection with consumers

Implications - Marketing efforts that tell a story have proven successful in creating an emotional connection between brand and consumer. When it comes to the food industry, and animal products in particular, the story focuses on the origins of the product as well as the thoughtful means of production. This method alleviates growing concerns about the ethical creation of goods, while continuing to intrigue consumers with the narrative format they've come to expect.
SCORE: 5.4
Warm Top 6 Examples: 39,045 Total Clicks Jul 15 - Dec 15
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DEMOGRAPHICS
Heritage-Inspired Food Packaging - This Wine and Game Meat Products Branding Takes Cues from Biology
SCORE: 7.4
Viral 15,177 Clicks Pub: Aug 25, 15
Heritage-Inspired Food Packaging
This Wine and Game Meat Products Branding Takes Cues from Biology
MICIS is a Latvian wine and game meat products brand who was in need of a charismatic yet authentic packaging scheme to showcase the character of the products. In order to achieve just that, MICIS... [More]
Emotive Food Packaging - This Rustic Packaging Range Uses Emotional, Story-Based Marketing
SCORE: 6.8
V. Hot 20,209 Clicks Pub: Jul 10, 15
Emotive Food Packaging
This Rustic Packaging Range Uses Emotional, Story-Based Marketing
This example of rustic packaging applies the aesthetic to a range of products sourced from local farms. The storytelling-based designs are characterized by the emotional marketing techniques... [More]
Farm Fresh Snack Bars - Made with Local's Products Emphasize Natural and Handmade Origins
SCORE: 4.4
Warm 1,214 Clicks Pub: Dec 10, 15
Farm Fresh Snack Bars
Made with Local's Products Emphasize Natural and Handmade Origins
Beyond just simply celebrating its healthy products, Made with Local makes a point to celebrate the Atlantic Canadian farmers who provide the ingredients that are lovingly packed into each snack bar.... [More]
Mountainous Chocolate Branding - This Chocolate Bar Design and Packaging Illustrates Its Origin
SCORE: 4.5
Warm 762 Clicks Pub: Dec 9, 15
Mountainous Chocolate Branding
This Chocolate Bar Design and Packaging Illustrates Its Origin
La Naya is a brand of gourmet chocolate that illustrates its origins through its vibrant packaging and mountain-inspired chocolate bar design. Combining imagery related to the mountains in which the... [More]
Recipe-Focused Protein Packaging - The Natural Snack RXBars Put the Ingredients at the Forefront
SCORE: 4.9
Warm 612 Clicks Pub: Nov 24, 15
Recipe-Focused Protein Packaging
The Natural Snack RXBars Put the Ingredients at the Forefront
The RX Coconut Chocolate bars are a natural snack alternative for those interested in maintaining a healthy diet. The packaging reflects the branding ideals with a recipe-focused design that lists... [More]
Anecdotal Jerky Branding - The Sweet Meat Jerky Packages Each Tell a Unique & Personalized Story
SCORE: 3.8
Mild 1,071 Clicks Pub: Oct 6, 15
Anecdotal Jerky Branding
The Sweet Meat Jerky Packages Each Tell a Unique & Personalized Story
Creative agency ‘The 6th’ designed the playful and illustrative story branding for all of the Sweet Meat Jerky packages. The Nashville-based jerky company wanted to convey a personal... [More]
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