Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Whitespace Chocolate Bar Labels

This Simple Chocolate Bar Brand Combines Whitespace & Bold Print

— June 28, 2015 — Art & Design
This simple chocolate bar packaging is used to display Nestle in a modern and minimalist way. This project features king-size chocolate bars that are packaged in plain white wrappers and covered with a few oversized brightly colored words.

Each package uses a different color of writing to differentiate between them. The light blue writing color represents 54 percent cocoa, the orange represents 20 percent cocoa and the light green represents 70 percent cocoa. These largely printed words are placed in the center of the bar close to the bottom of the package. The writing takes up about half of the front-facing package. Written at the top of the package is the brand name using a slightly smaller text size.

This simple chocolate bar branding is a design project created by João de Melo e Cunha.
Trend Themes
1. Minimalist Packaging Design - The use of plain white wrappers with oversized brightly colored words on chocolate bars presents an opportunity for companies to explore minimalist packaging design.
2. Differentiated Packaging Through Color - Differentiating between different cocoa percentages using different colors on chocolate bar packaging opens up opportunities for companies to create visually appealing and informative packaging.
3. Bold Typography in Packaging - The use of large, brightly colored words on chocolate bar packaging allows for bold typography that can catch consumer attention and create a unique brand identity.
Industry Implications
1. Food and Beverage Packaging - The minimalist and differentiated packaging design trends can be applied to the food and beverage packaging industry to create visually pleasing and informative packaging for various products.
2. Confectionery Industry - The use of bold typography and color differentiation in chocolate bar packaging can disrupt the confectionery industry by offering unique and eye-catching packaging designs that stand out on store shelves.
3. Graphic Design and Branding - The minimalist packaging design and use of bold typography in chocolate bar labels provide opportunities for graphic designers and branding professionals to create innovative and visually appealing packaging solutions for various industries.
4.3
Score
Popularity
Activity
Freshness