This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance

By: Rebecca Byers - Jun 15, 2015
References: triedandtruedesign.co.nz & packagingoftheworld
Created as a new brand under Freshmax, a large produce company in the Pan-Pacific region, Munch'n features exciting, visually stimulating designs like this raspberry packaging. In order to create a visually compelling new brand identity, Freshmax tapped Tried & True design, who in turn designed a dynamic range of packaging that speaks to the tactile nature of produce purchases. Additionally, the designs go a long way in terms of appealing to young children with its animated characters.

The Munch'n line is made up of New Zealand-grown produce including kiwiberries, blueberries, strawberries, cherries, tomato berries and more. By creating a visual identity that speaks to both brand building and product visibility, the Freshmax brand is sure to increase brand loyalty and gain attention in grocery stores.