The Kickstarter-Launched Savage Jerky Co Boasts Ferocious Branding

By: Rebecca Byers - Mar 26, 2015
References: savagejerky & thedieline
Based in rural Georgia, Savage Jerky Co is a newly launched venture offering high quality small batch jerky in a selection of unexpected flavors. A Kickstarter success story, Savage teamed up with graphic designer Connary Fagen to create a range of packaging for the jerky that channeled the brand's brutish, macho imagery.

The result is a sleek black and white packaging design that uses brightly colored font to denote the flavor. Delicious flavors in the Savage Jerky Co line include Sriracha bacon, ghost pepper buffalo, mojo jalapeno and sweet Sriracha BBQ.

The hand-crafted jerky packaging also boasts a helpful color-coded heat gauge so that navigating the supremely spicy selections a little less terrifying than it needs to be.