This Chocolate Bar Design and Packaging Illustrates Its Origin

By: Rebecca Byers - Dec 9, 2015
References: thedieline
La Naya is a brand of gourmet chocolate that illustrates its origins through its vibrant packaging and mountain-inspired chocolate bar design. Combining imagery related to the mountains in which the product's ingredients are cultivated and that of the rich plants that bear the fruit, the La Naya packaging design is both geometrical and eye-catching.

The brand takes inspiration for its name from the village of La Naya tucked away in the Guatemalan mountains from which the cocoa is grown. Additionally, each package is a paper envelope featuring an illustration depicting different parts of the cultivation process.

By incorporating a sensorial aspect to the chocolate bar design, the brand is able to draw an immediate connection to the product's origins in the green mountains of Guatemala.