This Bakery Visual Identity Communicates an Interest in Quality

By: Rebecca Byers - May 14, 2015
References: charactersf & retaildesignblog.net
This example of a well-executed bakery visual identity hails from a recently launched cafe in Los Altos, California. Located inside a former railway station, the Voyageur de Temps bakery and cafe was brought to life by San Francisco-based creative agency Character, who did a terrific job at infusing the branding material with the spirit of quality craftsmanship.

As Voyageur de Temps translates to time traveler, much of the packaging and in-store visuals designed by Character feature rough sketches of gears and geometric designs that appear like the notebook of someone building a time machine.

The unique bakery visual identity boasts a logo taken from the Roman numeral for the number five on a French train station clock.