This Rustic Packaging Range Uses Emotional, Story-Based Marketing

By: Rebecca Byers - Jul 10, 2015
References: retaildesignblog.net
This example of rustic packaging applies the aesthetic to a range of products sourced from local farms. The storytelling-based designs are characterized by the emotional marketing techniques communicated through clever banter between artfully sketched characters. The farm-sourced rnage distributed by Milk & Honey includes meat, poultry, milk and bread.

While many packaging concepts aim to employ artisan or craft branding in order to elevate the perception of the product, Milk & Honey takes it a step further by injecting it with a dose of emotion. The stories conveyed on the packaging are those that make us feel and remind of us innocent naivete. In this way, the rustic packaging designs serve to separate themselves from the less authentic products marketed on such concepts.