Beauty Specificity

Grooming services evolve into more customized and exclusive activities

Implications - Realizing the need to target consumers in a more customized way, beauty brands are turning to exclusive memberships and services for individual allure. Targeting specific demographics, these services reflect a shift toward more hyper-tailored experiences, even when it comes to activities like grooming.
SCORE: 6.3
This Year and Warm Top 5 Examples: 26,886 Total Clicks Feb 15 - May 16
Popularity
Activity
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DEMOGRAPHICS
Throwback Barber Shops - The 'Blind Barber' Resurrects a Time-Honored Tradition
SCORE: 6.8
Hot 7,227 Clicks Pub: Jan 14, 16
Throwback Barber Shops
The 'Blind Barber' Resurrects a Time-Honored Tradition
For those who lament the decline of the traditional barber shop, the Blind Barber offers a way to reclaim the magic of a bygone era. With its retro interior and straightforward menu, this salon... [More]
Mobile Barber Shops - Salon Le Barber Brings Men's Grooming Services on the Road
SCORE: 6.5
Hot 12,970 Clicks Pub: Feb 25, 15
Mobile Barber Shops
Salon Le Barber Brings Men's Grooming Services on the Road
Salon Le Barber is an innovative barber shop on wheels in the Netherlands that offers the full male grooming experience that restores the process to its former glory. Salon Le Barber offers trims,... [More]
Simple Contemporary Barber Shops - This Sao Paulo Barber Shop Boasts a Neutral Color Palette
SCORE: 5.8
This Year and Warm 1,660 Clicks Pub: May 23, 16
Simple Contemporary Barber Shops
This Sao Paulo Barber Shop Boasts a Neutral Color Palette
This stunning Sao Paulo barber shop is a laid back retail space offering men’s haircuts in the Brazilian city. Designed by architect Felipe Hess, the AS Barbershop maintains a covert presence... [More]
Exclusive Male Grooming Clubs - The Gillette Shave Club is the Perfect Father's Day Gift
SCORE: 4.5
Warm 2,322 Clicks Pub: May 28, 15
Exclusive Male Grooming Clubs
The Gillette Shave Club is the Perfect Father's Day Gift
The Gillette Shave Club is redefining Father’s Day gifts by providing an elite plan including different packages that make shaving a smooth process. Each plan contains the Gillette Fusion... [More]
Aristocratic Gentlemen's Salons - The Murdock Soho Salon is a Classic
SCORE: 5
Warm 2,707 Clicks Pub: Oct 13, 15
Aristocratic Gentlemen's Salons
The Murdock Soho Salon is a Classic
Located in the heart of London’s Soho, this flagship salon for luxury gentleman’s grooming brand Murdock London is a refined experience that is seen as a milestone for the brand.... [More]
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