McVitie's Pop-Up Romantic Cafe Accepts Hugs as Payment

By: Laura McQuarrie - Feb 5, 2015
References: londonpopups & prexamples
With Valentine's Day just about a week away, McVitie's will be opening a romantic cafe in London. For a few hours on February 10th and 11th, the Cuddle Cafe will provide a cozy place for people to sit, sip tea, snack on biscuits and win prizes. McVitie's has experimented with pay-with-a-tweet pop-ups before, but as far as currency goes at the Cuddle Cafe, what makes this pop-up cafe so unique is that it won't cost you a penny—as long as you pay for the experience with a hug.

The unusual Valentine's Day cafe is being promoted online with the #sweeet tag, teasing the activities and prizes that will be part of the event. Whether or not you have a cuddle buddy this Valentine's, this is bound to be a neat cafe to check out.