The Odin Men's Grooming Kit Boasts a Sleek Nordic Aesthetic

By: Rebecca Byers - Mar 23, 2015
References: giangnguyendesign & thedieline
The Odin Men's Grooming Kit is a stylish Nordic line designed for the modern male. The Odin range was recently brought to life by Vietnam-based designer Giang Nguyen, who imagined a contemporary young man who is classic without being ritualistic as the consumer in mind.

The packaging for the Odin men's grooming kit inspires imagery of a Viking ship, with bright red against a craft-inspired wooden box that seems like a quaint parcel recently recovered from a sunken vessel.

The interest in appealing to the stylish, contemporary gentleman is reflected in much of the men's grooming kits being marketed as of late, like with Axe's new White Label range, and can be seen to represent a previously untapped market for men's luxury beauty products.