These Soup Packaging Designs Inspire Visions of Homecooking

By: Rebecca Byers - May 14, 2015
References: break.it & thedieline
These lively soup packaging designs use texture and produce-inspired color schemes to communicate the high quality of the brand's product range. The brown craft paper packages feature animation that depicts the traditional process of creating each of the soups, while also reflecting a rural Italian lifestyle with which hearty ingredients such as those contained in the soups originate.

The Italian product line is called Bonta di stagione, which translates to "seasonal goodness," making the visual branding a direction continuation of the brand's emphasis on fresh ingredients of the highest quality.

In directly referencing the brown craft paper used to wrap fresh produce after being purchased from a farmer's market, these soup packaging designs effectively communicate the nutritional benefits and freshness of the product.