Millennials confront professional stereotypes with personal branding tools
Implications - Millennials entering the workforce may be shaping the employment landscape, but they also face challenges when it comes to conventional business standards. In an effort to combat generational stereotypes, many millennials have turned to resources that help them develop a business identity, both on and offline. Millennials strongly understand the concept of personal branding, and growing their professional presence is one way they're learning to succeed.
Workshop Question - What is your brand doing to tap into the needs of millennials?
Trend Themes
1. Personal Branding - As millennials continue shaping the employment landscape, there's an increased focus on personal branding both on and offline.
2. Digital Literacy - The need for digital skills has led to online campaigns and partnerships with companies, such as the free Future Edge Digital Literacy Challenge with Capital One.
3. Profile Picture Optimization - Increasing focus on profile picture quality and optimization to project a better professional image across social media platforms.
Industry Implications
1. Online Learning - Opportunities for online learning platforms to team up with corporations to create digital literacy campaigns for specific demographics.
2. App Development - Developing interactive apps for portfolio showcasing such as The Portfolio iPhone App, which offers a unique way for users to present their professional work or academic accomplishments.
3. Marketing and Advertising - The need for businesses to understand the importance of personal brand and develop infographics or other resources that help entrepreneurs with identifying and promoting a personalized business identity.
