This Clever Ad Encourages Modern Day Male Heroes to Donate Seminal Fluid

By: Ady Floyd - Oct 14, 2015
References: & designtaxi
Australia-based agency 'Core' created this cheeky ad that encourages modern day male heroes to donate their sperm. The ad features printed posters and billboards with male heroes such as firemen and lifeguards. The ad is asking other heroic men to donate what they can, despite their ordinary occupation.

In each poster the male model is standing to the right hand side while a medically gloved hand holds a sperm cup in front of the man’s private area. The caption, which is written in the center of the poster reads "inside every hero there are millions more."

The ultimate goal for this ad is to encourage healthy men to donate their seminal fluids to "help create a life." ‘IVFAustralia’ is approaching this cause by directly asking specific male targets to donate. With a slightly humorous edge, the advertisements are a unique way to grab the viewer’s attention.