Shareable Play

Board games integrate social media-friendly elements to boost popularity

Implications -In the social media age, consumers view their personalities more as personal brands, making them acutely aware of how the products they consume fit into their image of self. Combine this with the rise of the Experience Economy -- the idea that memorable experiences are more valuable than material goods -- and a boost in self-aware, social media-friendly play can be seen. Board games that boast a bit of novelty satisfy both needs by providing a group experience that is friendly for social media sharing.
SCORE: 5.7
This Month and Untested Top 4 Examples: 209 Total Clicks May 17 - May 17
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Consumer Insight Topics: TechGamesToysYouthLife-Stages
Freestyle Rapping Games - The 'Vers' Card Game Lets Players Partake in Freestyle Raps
SCORE: 6.3
This Month and Mild 67 Clicks Pub: May 10, 17
Freestyle Rapping Games
The 'Vers' Card Game Lets Players Partake in Freestyle Raps
Board games are ideal for breaking the ice at gatherings and parties, and the ‘Vers’ card game aims to take things to the next level by having players create their very own freestyle rap.... [More]
Bottle Flip Board Games - YouTube's Matt & Amanda Showed How to Win at Flipping Water Bottles
SCORE: 5.8
This Month and Untested 52 Clicks Pub: May 11, 17
Bottle Flip Board Games
YouTube's Matt & Amanda Showed How to Win at Flipping Water Bottles
Matt & Kim, a married couple who do challenges for the sake of views on YouTube, played a bottle flip board game for the enjoyment of their fans. The viral challenge that the board game is... [More]
Disappearing Pen Games - Kevin and Jules of PLP TV Played 'Pass the Pen' for Their Viewers
SCORE: 5.5
This Month and Untested 49 Clicks Pub: May 11, 17
Disappearing Pen Games
Kevin and Jules of PLP TV Played 'Pass the Pen' for Their Viewers
PLP TV, a YouTube channel that focuses on challenges and product reviews, uploaded a video that shows Kevin and Jules playing a game called ‘Pass the Pen.’ The two roll the dice and... [More]
Suspenseful Troublesome Toilet Games - 'Toilet Trouble' Randomly Sprays Water at Players
SCORE: 5.2
This Month and Untested 41 Clicks Pub: May 11, 17
Suspenseful Troublesome Toilet Games
'Toilet Trouble' Randomly Sprays Water at Players
Sandra and Spidey of DisneyCarToys, a child-friendly YouTube channel that’s full of unboxings and game reviews, tried their hand at playing ‘Toilet Trouble’ for their viewers’... [More]
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