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Nars Launches New Site Featuring Virtual How-To Makeover Tutorials

By: Jaime Neely - Published: • References: makeupyourmind & mashable
Women everywhere can now depend on the Nars website for an interactive how-to makeover tutorial. Women can now learn top beauty secrets, tricks and trades from the comfort of their own home.

As means of promoting the upcoming release of a makeup how-to book written by Nars founder François Nars, the company has created a website to teach women how to reproduce the hottest make-up trends today, using the latest Nars products. The site features detailed steps to recreate 12 different show-stopping looks. To encourage consumers to use the site and purchase the products, Nars is hosting a contest in which women can upload photos of their personal makeover transformations and the submission with the most votes will win a VIP backstage pass to New York Fashion Week next February. The Nars online how-to makeover tutorial is a great way for women to learn some tricks of the trade and spice of their cosmetic routines. Stats for Virtual Beauty Tutorials Trending: Older & Warm
Traction: 6,845 clicks in 188 w
Interest: 4 minutes
Concept: How-to Makeover Tutorial
Related: 87 examples / 67 photos
Segment: Females, 18-55
Comparison Set: 32 similar articles, including: pretty punk tutorials, tantalizing textured portraits, and online photoshop tutorials.