The global beauty brand Revlon has just launched a campaign called the Revlon Expression Experiment, a series of interactive beauty programs aimed at engaging and inspiring its female customers.
The Revlon Expression Experiment involves a Facebook app that allows users to complete a monthly beauty challenge, such as wearing bright and bold lipstick or painting nails a brazen hue, and then share photos of their completed beauty task with their online friends. The Facebook app also features video beauty tutorials and tips, in addition to videos featuring "real women" who have accomplished some of Revlon's beauty challenges.
In addition to North America, the campaign will be launched overseas, including Australia, China, India, and South Africa, and it also features Halle Berry, Olivia Wilde and Emma Stone as ambassadors of the campaign and brand.
Stats for Immersive Makeup Challenges
Trending: Older & Mild
Research: 960 clicks in 199 w
Interest: 0.7 minutes
Concept: Revlon Expression Experiment
Related: 61 examples / 47 photos
Segment: Females, 12-55
Comparison Set: 22 similar articles, including: intimate feminine portraits, 40 strange cosmetic concepts, and creepy halloween manicures.
Immersive Makeup Challenges
More Stats +/-
40 Strange Cosmetic Concepts
Intimate Feminine Portraits
Creepy Halloween Manicures
Iconic Campaign Revivals
Printed Punk Suits