Dermablend's 'Camo Confession' Proves Beauty is on the Inside

By: Sarah Dos Santos - Published: • References: shape & youtube
Dermablend's inspirational new ad 'Camo Confession' lets famous women reveal their natural looks. After releasing its latest ad for corrective cosmetics, Dermablend did something that most makeup brands would never dare to do: create an ad that relates to women all over the world in a genuine way.

The series features Cassandra Bankson, a model and YouTube star who suffered from acne for most of her life, and Cheri Lindsay, a volleyball coach who has a skin pigmentation condition. The video starts off with the kind of look you'd see them have in the media but when the intro ends the women take a cloth and start wiping off their makeup. As their true skin is shown, they begin to tell the story of the bullying they faced growing up and how they overcame it.

Camo Confession is so inspiring to women. It shows them that this idea of perfection the media portrays is nothing but a fairy tale, and that they should appreciate their true selves. This ad is such a beautiful concept and one can only hope its impact will spread. Stats for Inspirational Makeup-Removing Ads Trending: This Year & Buzzing
Traction: 1,482 clicks in 29 w
Interest: > 3 minutes
Concept: Camo Confession
Related: 98 examples / 75 photos
Segment: Females, 12-35
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