This Halloween Safety Video Points Out More Dumb Ways to Die

By: Laura McQuarrie - Nov 1, 2014
References: youtube & adweek
In addition to promoting caution around trains, Metro Trains is back again with the characters from Dumb Ways to Die, this time adviding Halloween safety for those who are going out trick-or-treating.

This YouTube video begins with a quick intro before asking you to choose between a Halloween trick or a treat using the annotations feature. Alternatively, if you are viewing the video on a mobile device, Metro Trains also includes links in the description box for the video on how to get to the Trick and Treat videos. Just like the original Dumb Ways to Die campaign, some bad things happen to these cartoon characters, but this time with a fun Halloween twist to remind kids to keep safe.