This summer in New York City, keep an eye out for the anti-ice cream truck encouraging kids to make healthy choices this summer.
Research performed by Ohio State University in conjunction with Indiana University shows elementary school aged children's body mass index grows twice as rapidly in the summer months. Public health officials postulate that during summer vacation, students spend more time snacking than they would in school. Furthermore, youth in low-income areas with less access to safe parks, costly camps or healthy food are at an increased risk.
Enter the New York City Food Bank's outreach campaign 'Change One Thing.' Its brightly colored truck is making appearances in various kid-populated places throughout the summer to raise awareness and change bad eating habits. One slogan in particular invited children to "grab a slice," but referred to oranges rather than pizza.
In an effort to honor young people making healthy choices, the Change One Thing campaign also involves a social media contest.
Stats for Anti-Ice Cream Campaigns
Trending: Older & Buzzing
Research: 10,959 clicks in 145 w
Interest: 1.7 minutes
Concept: Healthy Choice
Related: 74 examples / 57 photos
Segment: Neutral, 4-12
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