Militant Approachability

Personification of soldiers softens the image of the armed forces

Implications - The digital generation has access to people from across the world and endless amounts of information, making them more empathetic and echoing the hippies of the boomer generation. As a result, all things military-related have received a negative reputation. More approachable, personified content can be observed to alleviate this, pointing to a battle between behavioral tribes.
SCORE: 4.5
Mild Top 4 Examples: 6,135 Total Clicks Aug 14 - Jun 15
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Conscripted Soldier Portraits - These Images Reveal Men's Raw Reactions to Joining the Army
SCORE: 7.1
Hot 2,717 Clicks Pub: Jun 8, 15
Conscripted Soldier Portraits
These Images Reveal Men's Raw Reactions to Joining the Army
This collection of photographs reveals the heartbreaking, raw reactions that come from the men of Lithuania being conscripted for the army. This is a very controversial topic that Beata Tiskevic-... [More]
Unsung Soldier Campaigns - The Every Man Remembered Campaign Recognizes WWI Soldiers
SCORE: 2.7
Mild 1,111 Clicks Pub: Aug 6, 14
Unsung Soldier Campaigns
The Every Man Remembered Campaign Recognizes WWI Soldiers
In order to mark that it’s been 100 years since World War I, The British legion set up the ‘Every Man Remembered’ campaign, featuring some names that might catch the interest of... [More]
Military Pizza Drones - This US Army Drone Delivers 3D-Printed Pizzas to Men and Women in the Field
SCORE: 3.5
Mild 2,060 Clicks Pub: Apr 2, 15
Military Pizza Drones
This US Army Drone Delivers 3D-Printed Pizzas to Men and Women in the Field
Research and reconnaissance are two practical uses of an army drone, but UAVs are also suited for transporting cargo. In addition to getting supplies from point A to point B, a United States Army... [More]
Mid-Mission Army Recruitment - Sweden is Utilizing Video Conferences to Inform Interested Candidates
SCORE: 4.1
Mild 247 Clicks Pub: Jun 23, 15
Mid-Mission Army Recruitment
Sweden is Utilizing Video Conferences to Inform Interested Candidates
As part of their strategy for mid-season army recruitment, the Swedish Armed Forces are offering potential recruits the chance to video chat with working soldiers. Many people aren’t exactly... [More]