Sweden is Utilizing Video Conferences to Inform Interested Candidates

By: Alyson Wyers - Jun 23, 2015
References: jobb.forsvarsmakten.se & springwise
As part of their strategy for mid-season army recruitment, the Swedish Armed Forces are offering potential recruits the chance to video chat with working soldiers. Many people aren't exactly sure what being a member of the forces would actually entail. This campaign hopes to give curious candidates more information and insight directly from the source. These video interviews also happen in the field, as the soldier is interacting with their real working environment.

This army recruitment strategy gives people the opportunity to virtually shadow the position they are interested in. Including part-time and full-time roles, there is a wide variety of people you could be connected to, from soldiers to sailors. Interested parties can read job descriptions online before applying for a mid-mission staff interview. The videos are also posted online for others to watch later.