BBR Saatchi & Saatchi IL has devised a new approach to the recruitment process with its 'Hell of a Job' campaign. To find a new programmer, the Israel-based agency is using the multiplayer game Diablo III. Interested job applicants can log into the game to play with the company's CEO, Yossi Lubaton, for a chance to meet him for an interview.
At 8 p.m. (GMT+2 time) every Wednesday during the month of July, interested candidates can log on and play alongside Lubaton, thereby showcasing his or her gaming talents as well as answer questions as the game progresses. BBR Saatchi & Saatchi IL will choose certain candidates based on their game-play and how they handle the questions, and these lucky players will get a personal interview with Lubaton, in addition to a "Warmonger, the legendary sword, one million gold coins and maybe manager's insurance."
As far as recruitment campaigns go, the Hell of a Job campaign stands out as one of the most innovative. Watch the video and visit the Hell of a Job site for more information.
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Concept: Hell Of A Job Campaign
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Segment: Males, 18-55
Comparison Set: 22 similar articles, including: easy employment apps, video gamers as spies, and game-based recruiting.
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