Portraying the life and times of 29 year old French soldier Leon Vivien during World War I in a revolutionary and contemporary way, DDB Paris created Facebook 1914 to give the modern student a way to identify with history.
Living in war-torn Europe certainly makes for much more interesting status updates and photo-ops than the lives of the average Facebook user today. Full of conflict, drama and the desire to do good in a world ravaged by hate and destruction, the life of Leon Vivien is emotionally riveting and captivating to follow. To make it even more genuine, DDB Paris includes conversations amongst peers and comments from the Leon’s pregnant wife left on the homefront.
The Facebook 1914 project is updated regularly, providing an interesting mode for time period study.
Stats for Soldier Social Media Stories
Trending: Older & Chilly
Research: 415 clicks in 149 w
Interest: 0.5 minutes
Concept: Facebook 1914
Related: 98 examples / 75 photos
Segment: Neutral, 12-55
Comparison Set: 36 similar articles, including: wwii-inspired paintings, vintage candid street shots, and boxy vintage motorbikes.
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